An educational initiative for the promotion of water conservation  |  Client: Israel Water Authority

Agam Israel is a web-based initiative designed to raise awareness to the national water conservation effort. Users can open a personal “drop savings account” and display the amount of potential liters they conserve. In order to determine (or alter) the amount of conserved liters, users determine their various activities (for instance, water-conservation devices). Explanations and recommendations are given throughout the process, allowing the user to learn about the subject while operating it.


The project was displayed at the "Designed in Israel 4" exhibition at the Design Museum Holon (2011) and published in the Web Design Index 9, a book by The Pepin Press.


Design and User Experience

The liters accumulated by Agam users appear in a "water conservation fund" on the website landing page. This fund rings a familiar bell alluding to the mythological Jewish National Fund. It fills up according to accumulated "water" by the users.


Navigation through the site is made by a random "journey" between the different open droplets. Each drop represents a user or group of users. It is also very simple to open up a personal bubble through the site or to sign up on Facebook.

A Creative Interface and Personal Drop Management

Each person can quickly and easily create a personal droplet. Users will be able to see the amount of water conserved by other users. Management of the droplet will be carried out through a sophisticated interface, accumulating information according to the data entered by the user.


The individual interface opens up to a petition of sorts – the water consumer's, "10 Commandments". The users are requested to indicate which activities they are interested in and prepared to implement in favor of water conservation. Later, users can enter their personal data on their living spaces, including: number of toilets, types of washing machines, installation of water-conservation devices and more. According to the data entered, the site presents users with tips and explanations for the productivity and preservation of the quality and quantity of water in their homes. The website also allows for the creation of a, "conservation group" – classrooms, places of employment, communities, etc.

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