Size Matters
Website design for Volkswagen Commercial vehicles
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Volkswagen, the world’s largest automaker, is one of the most recognized super-brands. Creating the website required a balanced and accurate combination of the international brand values and style together with the Israeli local market requirements and characteristics.
Navigate Your way easily
The website displays a variety of commercial vehicles for different functions and diverse target audiences. It enables the user to choose his preferred method: by model name and series or by functionality type (i.e. delivery vans, taxies, minibuses etc.).
An Interactive working tool
Interactive tools are integrated within the site, allowing the users to adjust the content according to their personal preferences, such as searching by precise parameters (specifically relevant to the commercial vehicle market), car models comparison and configured view of technical sheets.
Smart Systems
The content management method was developed specifically for this website, to enable sophisticated control of the site’s content and sections. The system establishes data comparisons, spreading parameters and contents automatically to different sections and pages, such as automatic pollution and safety information tables according to government regulations and more. This operating method enables the site managers to quickly and easily manage the site content.
A Four Wheeled Legend
Volkswagen’s commercial vehicles have been around for more than 70 years. The website design values the legacy and history of the brand, starting from the 1st generation VW Transporter – the icon of the 60’s flower children, all the way to the new and innovative Amarok pick-up.
The Bottom Line
The Volkswagen commercial vehicles website collects potential customer leads, with a strong presence in the category relevant to the searches on Google. Compared to its market competitors, its distinct design and user experience turns it into an efficient marketing tool, providing added value and professional support to its target audience.